Zillow and Yahoo! Real Estate Merge


Gulf Coast International Properties is likely to benefit from the merger of two of the larger real estate websites, Zillow and Yahoo! Real Estate, as we happen to advertise our listings on both sites. As a company with Port Royal, Aqualane Shores, Olde Naples and other luxury community listings, our prices put us at the top of the searches for Naples real estate. We continue to advertise Port Royal real estate and all of our listings all over the internet, and will surely benefit from this merger into the largest real estate site in the world. 

SEATTLE – Feb. 4, 2011 – Zillow.com and Yahoo! Real Estate launched an exclusive partnership that brings together the two sites and, according to the companies, “creates the largest real estate network on the web.” The number of listings challenges Realtor.com, which is owned by The National Association of Realtors®.

If Zillow and Yahoo do pass Realtor.com, it will be close. For the week ending Jan. 29, 2011, Realtor.com had 6.05 percent of visits in the “Business and Finance – Real Estate” category tracked by Experian Hitwise. The combined total of Yahoo (2.18 percent) and Zillow (4.63 percent) would have been 6.81 percent. Zillow claims that it has almost 16 million unique monthly visitors.

Under the deal, Zillow will handle all real estate listings, and all ads sold will be posted on both websites. The companies say it also opens up Yahoo to local ads, a service formerly available only through Zillow.
The process leading to this final operating agreement, announced yesterday, first began in 2006 when Yahoo Real Estate incorporated Zillow’s Zestimate home valuations into its platform.

Best Regards,

Brad Johnson

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