The already enormous Collier County tourism industry is getting bigger. Collier’s 80 hotels and other hospitality entities had a $1.4 billion annual economic impact to the county in 2012, an 11.2 percent increase from 2011, and Naples area posted a record 1.57 million visitors in 2012, a 5.6 percent increase from 2011. About 74 percent of Naples Florida visitors come to the area for beach activities, according to Collier County tourism surveys. The second top activity was dining out with 67.2 percent of visitors listing local restaurants as their top draw.
So why does Naples Florida area tourism continue to grow? It could be that the national economy continues to improve. It could be that Collier County spends nearly $2 million on marketing annually, and recently voted to increase that amount to $4 million. It could be the great restaurants on 5th Ave and 3rd St in Downtown Naples. And it could be the beautiful beaches from Vanderbilt Beach in North Naples, to Park Shore, to Olde Naples beaches downtown. Or it could just be that people love the relaxing atmosphere on the west coast of Florida, especially Naples. That’s important because we are different than the east coast. It’s more laid back here.
1144 Third Street South
Naples, FL 34102