Ritz-Carlton Named Top Luxury Brand for Guests


Naples is very fortunate to have both The Ritz-Carlton Hotel on the beach and also The Ritz-Carlton Golf Resort at Tiburon for our visitors to enjoy. Naples is known for having some of the most luxurious properties for sale in the world and having two hotels of this caliber speaks to this status. The Ritz-Carlton Hotel Company LLC (www.ritzcarlton.com), which includes The Ritz-Carlton Resorts of Naples, was named the top luxury brand for guest satisfaction in the J. D. Power 2015 North America Hotel Guest Satisfaction Index Study. The company has topped its own highest rating from 2013 by an additional 11 points, bringing this year’s total points to 892 out of a possible 1,000. The Ritz-Carlton has achieved this recognition consistently for the past seven of nine years, and has the highest ranking achieved to date by any luxury brand.

It seems that travelers are more satisfied than ever with their hotels as the number of complaints has dropped significantly. Overall satisfaction in hotels in 2015 reached a score of 804, up 20 points from last year, and it’s the first time satisfaction has surpassed the 800-point mark on the 1,000-point scale. What is even more impressive is at the same time, there was a 20% reduction in the number of guests who reported a problem during their stay. It was the lowest rate of complaints since 2006. The survey is based on responses gathered between June 2014 and May 2015 from more than 62,000 guests in Canada and the United States. The guests stayed at a hotel in North America between May 2014 and May 2015.

The survey found that employee demeanor has a significant impact on how satisfied guests are. The average number of problems experienced when a staff member greeted guests with a smile "all the time" dropped 50%, compared to when they were smiled at only "sometimes." Guests who believed that hotel employees anticipated their needs had a satisfaction rate of 912 vs. a rate of 602 among those who felt their needs were neglected.

For more information about the luxury real estate market in Naples please contact Gulf Coast International Properties at 239.434.2558 or visit our website at GCIP Naples.

Source - USA Today 7/15/15


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