The Naples area unemployment rate dropped to 4.3% down nearly 5% versus one year ago when it was at 4.7%. New businesses continue to open, many others are expanding, and numerous trades are having a hard time finding qualified workforce. The hourly rate average of $25 ranks as the second highest wage average in the state of Florida. The Naples area is clearly thriving in every way which comes as no surprise to residents due to the exceptional quality of life it has to offer. With superb upkeep, average year around temperature of 75 degrees, nearly 300 days of sunshine, favorable tax advantages, and beautiful sugar sand beaches, Naples is hard to beat.